Play Well Marketing, Media And Communication Network Announced

A group of marketing and communications professionals who are passionate about making a difference in sport have been announced as members of the first Play Well Marketing, Media and Communication Network.

The 12-person group includes representatives from sports including football, water polo, swimming and golf, peak bodies the Australian Olympic Committee, Paralympics Australia and Commonwealth Games Australia and government.

Reporting to the Play Well Leadership group with consultation from the Play Well Implementation team, the Network will advocate for the strategy and its vision that everyone has a place in sport.
Co-Chair and General Manager Participation at the Australian Sports Commission (ASC) Cameron French said the group will play a key role in promoting the strategy’s initiatives to create safe, welcoming, inclusive and fun sporting experiences.

“The quality of applications received was outstanding and it was wonderful to see so many skilled individuals who are keen to lend their expertise to the strategy and help shape the direction of sport participation in Australia,” he said.

Bethany McCorkindale from WA Office for Sport said the Network provides a great opportunity to leverage the collective skills and perspectives and change the way that we communicate on a national scale.

“The people of sport are our greatest asset, from the participants to the paid administrators and volunteers on the ground. It is a privilege to be involved and help develop an all-of-sport, human-centred approach that will engage and empower everyone involved in sport,” she said.

Tim Mannion from Paralympics Australia said he was excited to work with each member and help make a meaningful impact in sport.

“There are so many challenges and opportunities ahead to help shape more inclusive and engaging experiences that increase sport participation across Australia at all levels,” he said.
Members will meet monthly, starting this month and work alongside the ASC’s marketing and communications teams.

The Network is a priority activity listed in the Play Well Implementation Plan which details projects that are scheduled to be completed this financial year.

By: Australian Sports Commission

Published: 8 November 2024