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Athlete Sponsorship and Advertising Regulations – IPC and PA
These Regulations are provided by the International paralympic Committee (IPC) and supplemented by Paralympics Australia. They address the key principles relating to the use of Athletes in Advertising by their personal sponsors and sponsors of the Australian Paralympic Team and are applicable to the Paris 2024 Paralympic Games. They aim to provide Athletes with a better opportunity to work with their personal sponsors in a manner consistent with their rights and responsibilities as a Paralympic athlete.
Athlete Sponsorship & Advertising Regulations Paris 2024 IPC and PA April 2024 (PDF)
Digital Media Guidelines – IPC and PA
The Digital Media Guidelines have been prepared by the International Paralympic Commitee (IPC) and supplemented with additional guidelines by Paralympics Australia for PA Sponsors. They apply to all accredited persons for the Paris 2024 Paralympic Games and in particular to all competing athletes and their personal sponsors.
IPC Paris 2024 Digital Media Guidelines including PA June2024 (PDF)
Athlete and Accredited Persons – Guidance for Paris 2024
This document provides guidance notes and examples on advertising, sponsorship and digital media opportunities for all accredited persons including athletes and their personal sponsors. This guidance should be read in conjunction with the Athlete Sponsorship and Advertising Regulations and the IPC Digital Media Guidelines.
Athlete & Accredited Persons Guidance for Paris 2024 (PDF)
PA Members and National Institute Network members – Guidance for Paris 2024
This document provides guidance notes and examples on digital media opportunities for:
- Paralympics Australia Members including National Sports Organisations responsible for sports on the Paralympic Games program; and
- Institutes/Academies of Sport who are members of the National Institute Network (NIN)
PA Members and NIN Guidelines for Paris 2024 (PDF)
News Access Rules (NAR)
Paris 2024 News Access Rules are designed to protect the exclusivity of Media Rights Holders (MRH), broadcasters that have paid for media rights while permitting fair access for accredited non-rightsholders (ENR) covering television, radio and news media organisations to provide Paralympic Games highlights for news reporting purposes.
This document clearly outlines the rules that apply to coverage by ENR organisations, as well as venue access rules and restrictions within the host city Paris and France.
News Access Rules (PDF)
Paralympics Australia Logo Guidelines
The Brand Book provides organisations and sponsors who are authorised to use the Paralympics Australia brand with detailed guidelines on the proper use of the brand and logo to help protect the value of the brand. Authorised users of the Paralympics Australia brand are:
- Sponsors and Partners of Paralympics Australia with contracted authorisation to use the brand
- Paralympics Australia Members including National Sports Organisations responsible for sports on the Paralympic Games program
- Institutes/Academies of Sport who are members of the National Institute Network (NIN)
- Any other organisation specifically authorised by Paralympics Australia
Organisations authorised to use the Paralympics Australia brand must:
- Comply with the specific guidelines set in the brand book
- Submit every use of the Paralympics Australia logo for approval to the Marketing team.
Paralympics Australia logo files can be obtained upon request.
