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Back To NewsOfficial Partner of the Australian Paralympic Team Woolworths is showcasing how the best of Australian fresh is fuelling athletes as they prepare to take on the world in the upcoming Paris Olympic and Paralympic Games.
Launched last week, the brand film is inspired by the true story of Paralympic swimmer Col Pearse, whose family and local community helped him create a training pool in the dam on their family farm outside of Echuca, Victoria to train for the Paralympics. The film features Col, his family and members of the local Echuca community. It’s this combination of fresh food and fresh Aussie thinking that helped Col secure his spot in the Tokyo 2020 Games, and now in Paris 2024.
Outside of Col’s journey in the TVC, an integrated campaign will feature six other Olympic and Paralympic athletes and some of Australia’s fresh produce inspiring all Australians to fuel their best with Australian fresh food throughout the games period. Col features alongside other athletes including: Mollie O’Callaghan, Jeff Dunne, Ryley Batt, Maurice Longbottom, Vanessa Low and Riley Day.
Woolworths Group Chief Marketing Officer Andrew Hicks said: “Since Rio de Janeiro in 2016, Woolworths has been the proud fresh food partner of the Australian Olympic and Paralympic teams. It’s a role we are honoured to play, and we wish all of our athletes every success.
“Providing our customers with the best of Australian fresh food is at the heart of who we are and we hope Col’s story and our support for Australia’s athletes at the Games helps inspire the next generation of Olympic and Paralympic champions.”
By: Woolworths
Published: 17 July 2024
